Selling online means opening your shop to a nearly infinite flow of clients, even while you sleep. A beautiful promise but of course for the experience to be successful, there are some rules to follow.
Search page
An e-commerce website is like a store: you shouldn't get lost between aisles. The structure must be clear, categories and filters must guide the user in a few clicks to the product they're looking for.
The internal search engine acts like a smart salesperson: it understands mistakes and offers suggestions.
In summary: The easier and faster access to the product, the more sales you'll make and satisfied clients... who will return.
Product page
Each product page must answer the questions the user asks... before they even formulate them: sharp photos, precise descriptions (without novels), essential technical info, availability and price. Bonus: reassure with customer reviews or clear guarantees.
But for your products to be seen, there's a crucial point not to neglect, SEO. Beyond the content itself which plays a big role in page SEO, there are certain technical aspects to consider.
Image zoom module on a product page
Each product page must have its business card for search engines: a short text that summarizes its content and displays in search results. This is called the meta-description. Once your product appears in results, it's this that must encourage the internet user to click on your page and not another.
And since content is meant to evolve regularly, a "sitemap" or sitemap updated automatically will inform search engines of new pages and changes, to maximize chances that each product is found.
Shopping cart
The path to purchase must be clear and fast:
In this perspective, it's wise to offer non-registered visitors the possibility to place orders as guests.
Checkout form
It's also about inspiring confidence:
These less visible elements at first glance are nevertheless essential to reassure and convert visitors into clients.
Mobile search page
A slow website is like a single checkout on Saturday afternoon: it's annoying.
Pages must load quickly, work on all devices and browsers, and adapt perfectly to mobile screens, because most of your visitors will come from their smartphone.
Admin dashboard
The adventure doesn't stop at launch. Tracking statistics (traffic, conversion rate, cart abandonment) allows continuous adjustment, testing and improvement.
A high-performance e-commerce website evolves with its users, like a store that reorganizes its aisles with the seasons.
And to accompany this evolution, the administrator has comprehensive tools to manage the product catalog: addition, deletion, updates and adjustments with complete autonomy.